We are absolutely perfect for small and medium challenger brands.

Large FMCG brands, who need entire floors of people working exclusively for them, would find us a tad small. But call anyway, because what you want from your advertising people is ideas, not real estate.

Although Raj and Alvin have more than 45 years of global agency experience between them, (O&M, McCann, BBDO, Y&R and JWT), we are happier working for the guys who have to challenge the big guys.

Our particular preference is for launching new brands in suffocatingly overcrowded markets, as it helps us carve out a separate IDentity for them.